Mainstreaming Heritage

„Mainstreaming Heritage”, the Network project submitted by Europa Nostra, aims to create a favourable climate for cultural heritage in Europe and therefore to make a significant contribution to mainstreaming heritage in public policies and also in public consciousness for the benefit of Europe’s society and economy.The project focuses on 6 complementary priorities:- Providing a European-wide structure and leadership to the European heritage movement;- Strengthening the capacity of cultural heritage players and enhancing the skills, competencies and know-how in the heritage field by facilitating and stimulating peer-learning and the exchange of best practices;- Providing a platform for European and international networking to enable cultural heritage players to develop innovative activities;- Ensuring the dialogue between civil society and various EU Institutions with the view of mainstreaming cultural heritage within all relevant EU agendas;- Deploying the potential offered by digital technology and social media for the benefit of cultural heritage in Europe;- Contributing to audience development by building synergies between heritage NGOs and other key stakeholders and mobilising a larger public.The project will be implemented through the large network of Europa Nostra within 4 interconnected circles:- membership of Europa Nostra;- members of the European Heritage Alliance 3.3;- partners from the wider field of culture and economy;- representatives of EU Institutions dealing with heritage related policies and actions.The project is based on the following 5 main strands of activity detailed in the attached form:- Capacity Building & Networking;- Policy Development & Structuring the sector;- Campaigning & Audience Development;- Collection & Dissemination of Data;- Communication & Outreach.All proposed activities will lead to concrete outputs and outcomes of major importance for the achievement of the overall objective of the project.