- O programie
The Liveurope Platform is an initiative gathering 13 popular concert venues established in various countries across the European continent. The key objective of this Platform is to support live music venues in their efforts to foster cross-border circulation of emerging European music artists, through the development of a European quality label. The label will identify European concert halls which are active in the promotion of upcoming European talent, in order to create lasting effects in terms of programming. Through incentive financial support, these concert halls will be encouraged to implement a sustained collective effort with a view to increasing the share of upcoming European music acts in their artistic programmes, with the ambition of triggering long-term structuring effects. In this perspective, the Liveurope Platform aims to build a wider and more diverse audience for European music, and to fully unleash the potential of our continent’s immense artistic potential. With the development of an ambitious branding strategy, the Platform will establish the Liveurope label as a beacon of excellence in the field of live music in Europe. The Liveurope initiative is designed to help music artists developing their careers, to develop genuine enthusiasm among European music fans, and to become a true European success story. Throughout the duration of the framework partnership, a variety of events will be organised, such as an annual conference, with a view to strongly embed the Liveurope label within the European live music sector as a whole. The ambition of the Platform is to attract an ever-growing number of participating concert halls across Europe. Liveurope will also strive to raise awareness about European values and cultures among the general public, the media, and live music professionals. As such, the aim of this initiative is to contribute, through live music, to the development of a genuine European cultural sphere.”
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