The term ‘cultural heritage’ has changed content considerably in recent decades, partially owing to the instruments developed by UNESCO. Cultural heritage does not end at monuments and collections of objects. It also includes traditions or living expressions inherited from our ancestors and passed on to our descendants, such as oral traditions, performing arts, social practices, rituals, festive events, knowledge and practices concerning nature and the universe or the knowledge and skills to produce traditional crafts.

While fragile, intangible cultural heritage is an important factor in maintaining cultural diversity in the face of growing globalization. An understanding of the intangible cultural heritage of different communities helps with intercultural dialogue, and encourages mutual respect for other ways of life.

It is precisely with this aim in mind that the project we are proposing seeks to promote the value and importance of intangible cultural heritage amongst the future generations so as to ensure that they have a thorough understanding of what this entails and promote it to generations yet to come.

Our idea is to create a project that precisely promotes the intangible cultural heritage of the countries involved in the project. In a first phase of the project, we will design and hold a survey amongst local youth (aged between 15 and 24 years old as per the definition of UNESCO) in order to determine the extent to which they are aware of the UNESCO intangible cultural heritage items of their respective countries. Based on the results of the survey, we will shape and develop an effective tool to promote amongst youth, in a form and format that best suits our target audience (be it a board game or else an online application, depending on what proves most popular). This gamified tool will attract the attention of youth, allowing them to discover their natural intangible cultural heritage whilst enjoying themselves with friends!