PROJECT DESCRIPTION

We will replicate the “Zero Waste Fashion” performance catwalk carried out in person at the “Dubai Universal Expo” in 2021 thanks to the support of the Spanish embassy in the Emirates, Spanish Cultural Action and the Madrid City Council, in digital format.  The main focus of the ZWF project is the promotion of  interdisciplinary practices to project the real world into the  virtual through the creation of avatars, props and costumes  that will be unified in a cultural, immersive and digital  experience to represent a catwalk performance. Later we will  make a documentary to promote the multidisciplinary work of  the project, combining fashion design, dance, choreography,  3D design, architecture and video art) The objective is to  attract a young audience in the metaverse and make them  think about creative sustainability.

To raise awareness and promote technology as a means to  achieve sustainability, we will hold debates, workshops and a  final exhibition that shows the transition from the real world to  the virtual one in a digital and sustainable way.

The focus of the ZWF project is based on providing a single  solution to problems of different cultural sectors (plastic,  visual, applied and performing arts) and other areas of action  (such as scientific, academic and commercial art and design)  that are will develop later In 2021 we were selected by the Spanish Embassy in the
United Arab Emirates to represent Spain at the Universal Expo in Dubai. In November 2022 we presented our performance
"Fashion and Method" with the "Zero Waste Fashion" collection  by Creamodite. It was carried out in the Atrium of the Spanish  pavilion designed by the Amann Canovas Maruri architecture  studio and in the three-dimensional space the three- dimensional technological sculpture of the Daniel Canogar  studio was exhibited. The sculpture changed the sound and  lighting of the space when the dancers touched it. The final  result of the fusion of these different and varied disciplines was  homogeneous and innovative.

Our ZWF project in the metaverse is all about moving from real  to virtual performance. It will be carried out by three of the partners who will draw the costumes, details, prints, avatars
and will carry out the performance and a partner who will provide their renderings for the set design and will incorporate them into a virtual architectural setting. The fourth partner will record and take note of the entire process to make a final audiovisual that explains the interaction between the different disciplines and work studios.

With the aim of reflecting with the public, we will hold conferences and round tables to discuss the possibility of digital fashion, the relationship of technology with sustainability and the transfer from the real world to the virtual or the sexist representation of women's clothing in the videogames.

For everyone who is interested in learning about this wonderful world of 3D design and sustainable design, we will offer a series of fun training workshops on Zero Waste Fashion (online and face-to-face) and 3D Clo.

We will close the event with an exhibition of the performance carried out with the multidisciplinary team, the presentation of the documentary and the exhibition of the physical garments and patterns of Zero Waste Fashion. In this way we will be able to demonstrate the feasibility of moving from the real world to the virtual one. Each partner will work in a phase of the creation joining efforts to obtain a common result in the diffusion and communication in social networks of the 3 countries that participate in English and in their native language. The event will be broadcast via streaming and you will be able to participate in the online workshop. Teamwork will be used to use technology as a means to raise awareness of sustainability, inclusion and diversity and attract a young audience that uses all digital platforms